OUR STORY

Our Beginning

SENSTORIA’s roots lie in a simple idea: empathy, storytelling, and emotional intelligence are key to meaningful human connections. This journey began with Character Clubs, an intergenerational program founded by Julie Watson to promote social-emotional intelligence through storytelling and empathy-driven activities.

As Character Clubs grew, Julie expanded her work into narrative therapy, helping people of all ages navigate life’s challenges through their personal stories. It became clear that empathy and storytelling had the power to transform lives.

This led to the creation of SENSTORIA, which now specializes in immersive, empathy-driven experiences that connect people across generations. We blend storytelling with psychological insights to offer workshops, services, and global programming that invite understanding, foster connection, and inspire change.

At SENSTORIA, we craft experiences that help people engage thoughtfully with media, prioritize mental well-being, and build lasting relationships through the power of shared stories. Our mission has always been to foster empathy, connection, and transformation through storytelling.

Our Founder

Our founder, Julie Watson, has been captivated by the power of storytelling since childhood, inspired by her grandfather’s vivid tales. This early fascination sparked a lifelong passion for connecting people through shared experiences. Julie believes in the transformative potential of storytelling to uplift, create empathy, and foster deeper understanding.

Through Senstoria, Julie has turned this passion into a mission for social change and building meaningful connections. With expertise in media, mental health and social-emotional development, she blends innovative storytelling with psychological insights to create immersive experiences that nurture empathy and connection in an increasingly media-driven world. By thoughtfully centering empathy in storytelling, Julie is leading SENSTORIA to always inspire meaningful engagement.