Research is essential to understanding how media shapes identities and societies.

At SenStoria, we explore the intersection of psychology, media studies, and persuasion theories using a mixed-methods approach, combining the precision of quantitative analysis with the depth of qualitative inquiry. Our work not only advances academic knowledge but also informs real-world practices in media industries, enhancing how we create and engage with media narratives.

Mixed-Methods Approach

Our dual approach merges statistical analysis with narrative exploration, revealing patterns and capturing the lived experiences of individuals. This balanced methodology ensures a comprehensive understanding of media's impact.

Research Process

• Identifying gaps and establishing a foundation through a comprehensive analysis of existing studies.
• Methodology: Integrating narrative analysis with empirical data to explore subjective experiences and broader trends.
• Tools & Techniques: Employing SPSS for quantitative insights and qualitative analysis tools for in-depth interpretation.
• Ethics: Upholding the highest standards of participant privacy and consent.

Interdisciplinary Collaboration

Drawing from psychology, media studies, and communication theories, our research benefits from diverse academic perspectives. This approach enriches findings and extends their applicability across fields.

Impact & Partnerships

Our findings bridge theory and practice, offering actionable insights for policymakers, educators, and media practitioners. By collaborating with universities, media organizations, and non-profits, we amplify the reach and relevance of our work.