The Pursuit of Understanding
The Essential Role of Research in Change & Progress
Current Research
Eudaimonic Wellness & True Crime Podcast Hosts
This project examines how true crime podcast hosts engage with concepts of eudaimonic wellness, exploring the impact of narrating intense content on their psychological well-being.
Parasocial Influence on Black Men's Mental Health
Our study investigates how parasocial relationships with media figures influence mental health disclosures and stigma among Black men, highlighting the role of media in shaping perceptions of mental health.
Cognitive Persuasion on Podcast Listening Storyworlds
We are analyzing how cognitive persuasion techniques used in podcasts within transmedia storyworlds affect listener engagement and narrative immersion, offering insights into effective storytelling strategies.
Shaping Societies Through Media Narratives
We explore how media narratives shape identities and societies, with a focus on fostering empathy and addressing societal challenges like loneliness and social isolation. Grounded in psychology, media studies, and persuasion theories, our mixed-methods approach combines the depth of qualitative research with the precision of quantitative analysis. This allows us to uncover meaningful insights that advance academic knowledge and inform media practices aimed at creating positive social impact.
Our Approach
We take an interdisciplinary approach, blending psychology, media studies, and communication theories to explore how media can foster empathy, reduce loneliness, and promote meaningful connections. Our research benefits from collaborations with universities, media organizations, and non-profits, ensuring broad applicability and a focus on media for good.
Research Process
We integrate quantitative analysis with qualitative depth, uncovering patterns and capturing individual experiences that reveal how media narratives can inspire empathy and combat isolation. Through literature reviews, narrative analysis, and ethical practices, we bridge empirical data with an understanding of media’s potential for social good.
Impact & Application
Our research bridges academic theories with real-world solutions, providing strategies for policymakers, educators, and media professionals to enhance media literacy, promote empathy-driven storytelling, and address issues like loneliness and ageism through media for good.
